So, here it is… and here you are… I want to let you in on a little secret that one of my college professors told me many years ago.. Just because it’s printed, does not mean its a good design! Okay, since I got that out of the way, whew buddy, I feel better! So […]
You’re probably thinking “oh I know who my target audience is, I don’t need a persona” This may be true that you do know who your target audience is. But there are many benefits of having a persona. First of all, let me explain what a persona is just incase you are scratching your head […]
So why should you be designing with a mobile-first mindset? Well as you probably already know every one already uses their phone for almost everything! If you’re not designing for mobile you could be missing out on some awesome clients. Think about it, if you’re on a website on your phone and its taking way […]
Secrets on how to be a happy remote worker Just a few short months ago, I quit the corporate 9-5 of working. I was working for a big well-known corporation as a designer to which I will not name drop. (sorry, not sorry) I was losing my mind driving an hour to and from work […]
Photoshop Tips & tricks Part 2 In part 1 I went over common shortcuts for photoshop which are very useful when you’re designing with a hard deadline, which face it, if you’re a designer, you’re always under a tight deadline! There are a few things within photoshop that will save you time and a headache […]
Photoshop Tips and Tricks Photoshop is becoming a more common tool that people are using who are hobbyists and who are not professional designers but would rather use a professional program to edit their images then to use an app on their phone. I remember in the early 2000’s not many people knew what photoshop […]
9 Design Secrets for Beginners I was a beginner in the design world about ten years ago before I was offered my first job at a newspaper and using mainly Indesign, there were design words that I did not understand or programs that I used for the wrong purposes. Starting out as a college student […]
Why Brand Identity Is Important Brand identity is how the consumer will perceive the company and how the brand will stand out over the competition. It consists of a logo, color selection (color theory), slogan, tagline and customer service. (There are more aspects to brand identity, But the above points are all I am going […]
Why A High Quality Logo Design Does Not Cost $50 There is a lot more to a logo design than most might think. Sometimes I will quote an individual and I will hear “well I can get a logo from X company for $50” which is true, but those logos are $50 for a reason, […]
